From OEM to brand, the road to success
In 1995, I entered the field of outdoor products manufacturing and worked in a factory that produced outdoor products for Sevylor, a well-known brand in the U.S. Sevylor has a deep history and occupies an important position in the U.S. outdoor products market, and it was a valuable learning opportunity for me to be involved in it. During my time at the factory, I learned about every process from raw material selection to finished product delivery, advanced production technology and strict quality control standards, and how brands win consumers' trust through quality products.
With the passage of time, I have accumulated a wealth of experience, in 2004 ushered in a new turning point in my career, began to get involved in the field of pool production. From the initial technical exploration to the formation of a professional team, each step was full of challenges. At that time, the pool products on the market were seriously homogenized, in order to make a difference, we studied day and night, from the selection of materials, structural design, to the appearance of the building, all strive for innovation. We tried a variety of new materials to ensure durability while improving the portability and ease of installation, and also designed a variety of styles for different scenes and needs.
In the process of expanding the market, we encountered many difficulties. Customers do not have enough trust in the new brand, and the market promotion also faces fierce competition. However, we did not retreat, and actively participated in all kinds of industry exhibitions to show the advantages of our products, and at the same time, through a combination of online and offline methods, we collected customer feedback and continuously optimized our products. Slowly, our products with excellent quality and innovative design, began to emerge in the market, won more and more customer recognition.
Later, I founded the Halrove brand. With our love for outdoor life and dedication to quality, we have continued to expand our product line, from inflatable ice tubs and air mattresses, to air sofas and air tents. Each product incorporates years of accumulated experience and a deep understanding of consumer needs. We understand that outdoor products are not only tools, but also a link between human and nature.
Today, Halrove has already occupied a place in the outdoor products market, but we will not be satisfied with this. In the future, we will continue to take innovation as the driving force and quality as the core, and constantly explore and develop new products to provide outdoor enthusiasts all over the world with better products and services, and accompany them on every wonderful journey in the outdoors.